Have you heard of “Binbound” (美ンバウンド in Japanese)?
This is one of the keywords to represent the trend of 2016
announced by the Recruit Holdings in December last year.
It is a new terminology that combined Beauty and Inbound.

According to a survey conducted by the Recruit Holdings,
Japan has become the number 1 country in Asia when it comes to
“beauty related services”.

And why? Japanese cosmetics brand awareness, quality, and
very high technical capabilities of the beauty industry
have been evaluated.

From these results, more and more visitors from Asia will come to
Japan experience the beauty related services near future.

There is a good trade show coming up for anyone interested.


Beautyworld Japan
The largest trade fair for the beauty & spa industries in Japan
@Tokyo Big Sight
16-18 May 2016

Contact us any time as we have a few places that we can guide you to.